PPC Campaign Setup

A Pay Per Click campaign should be setup based on budget and can be categorised into products, services and offerings. This allows budgets to be adjusted to areas that are performing or not converting. Businesses vary between each other so the marketing plan should be customised to its own needs. Below are some examples of businesses and how possibly they can setup their PPC campaign. Nissan Sunnyvale.   Campaigns can be created for each of their core business lines.   Campaign Adgroup New Vehicles One for each model New car deals Used Vehicles One for each model Used car deals Finance Incentives Grad Program Service Maintenance Scheduling Parts One for each of the common parts   Campaigns can be created for each of their car models and common adgroups can be duplicated the across campaigns.   Campaign Duplicated Adgroups Altima Incentives Cube Preowned Versa New Maxima Features Sentra Test Drive   Campaigns can also be created at a more detailed level. For example individual campaigns for specific car parts and accessories and broken down further into adgroups that can be duplicated or specific.   Campaign Adgroups Carpeted Floor Mats Online Rear Spoiler Altima Cube Tires 15 16 17+ Car Radio Cube Versa Merchandise T-shirts Sweatshirts Hats   There is no...

Quotes

Random words/quotes to think about. You never know what is around the corner. It is better to try and fail then never try at all. What are you waiting for? Don’t get in the way of people in a rush! You would do the same for me. A flykick a day keeps the doctor away. Stay positive – things will always work out. What is your goal and what are you doing to achieve it Practice what you preach Dress for the job you want not the job you have. The grass is always greener on the other side. Life is about experiences & memories If you think it costs too much you don’t need it. What we have here is a failure to communicate. Updated 26th July...

Canon EOS M Street Test

Over the weekend San Francisco had some really good weather so I used it as an opportunity to use the new Canon EOS M I had just purchased. The lenses I used are the EF-M 18-55 IS and the EF-S 55-250 IS which both are found in canon camera kits. I shot about 200 images for the day and these were some of things that stood out. On and off button is the same as compact cameras. In bright sunlight and with sunglasses on, it was difficult to tell if the camera was on or off.  A Canon DLSR has a switch which can easily show whether the camera is on or off. In bright light the LCD was also very difficult to see, I found it hard to operate the camera and would frequently use my left hand to shield the screen so I can see the focus area on the screen or navigating the menu. This also meant manual settings are difficult to use in the field on bright sunny days. Battery power is weak. I managed about 190 shots and a few 1 minute videos before the battery was exhausted. I would recommend others to buy...

new gTLDs – Default Domains

Companies that have decided to purchase their own new gTLD for use in an open or a closed registry should consider reserving some second level domain names for use to promote and build authority. The success of the domain extension will be determined on how it is managed, what customers have committed to hosting websites on it and how it is marketed to the general population. Some of the generic examples that should be utilized by the registry are: 1. search.gtld This domain can be used as a default page to search on all second level domains active on the current the new gtld. Promoting and using a generic second level domain will allow users to search directly to find the information they require. This will require heavy promotion to build awareness as well a good search algorithm and a comprehensive list of websites hosted on the gTLD. If enough of the market adopts the new gTLD as the authorative  source on a subject matter it can take some market share in terms of search from players like google. It will take time and will be big ask to get webmasters to move their websites to the new gTLD. For example instead of...